Our story and heart
Welcome to Ruthfully Natural, handcrafted in Ellicott City, Maryland. We create wholesome, clean self-care essentials inspired by the enduring beauty of simple living and heartfelt love.
In loving memory of Angela Ruth
Ruthfully Natural was born from the deepest love for our mother, Angela Ruth Newton, who passed away from pancreatic cancer. Our mother was simple in every way she could be, especially when it came to her daily self-care and the products she cherished most. After her diagnosis, embracing pure, gentle ingredients became even more essential. Every candle poured and butter whipped carries her gentle spirit forward.
Handmade with gentle care
Unlike mass-produced store alternatives, our shea butter, body scrubs, soaps, lip scrubs, and soothing candles are handmade and thoughtfully scented just for you. We focus on clean, nourishing formulations free from unnecessary harsh additives, offering your body the honest comfort it deserves.
A clean self-care dream
Our mission is simple: to offer a comfort-filled, clean beauty and self-care dream. We believe taking care of yourself should never be a luxury reserved for rare moments. We want you to feel recentered, refreshed, clean, and healthy at the end of each day, staying in that restorative self-care mood all the time.
"Lighting the candle and using the whipped shea butter after a long workday completely transforms my evenings. You can genuinely feel the love, intention, and purity behind every single item."
Devoted customer